TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid
SN  - 0131877291
AV  - HD 2932 P898f 2006
U1  - 338.8/881724 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - International business enterprises
KW  - Social aspects
KW  - Developing countries
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
KW  - Economic aspects
KW  - Responsabilidad social de los negocios
KW  - Riqueza
KW  - Aspectos socioeconómicos
KW  - Pobreza
KW  - Sector privado
KW  - Aspectos sociales
KW  - Equidad económica
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0609/2005931851.html
ER  -