McGuigan, James R. Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris. - 11th ed. - Mason, Ohio : Thomson/South-Western, c2008. - xvii. (various pagings) : col. ill. ; 27 cm. Includes bibliographical references and index. ISBN: 9780324421606 (hbk. : student ed.) 0324421605 (hbk. : student ed.) Subjects--Topical Terms: Managerial economics.Managerial economics--Problems, exercises, etc.Economía gerencial. LC Class. No.: HD 30.22 / M478m 2008