Building a better business : the key future marketing, management and motivation /
Patrick Dixon.
- India : Profile Books, 2010 c2006
- xiii, 338 p.: ill.; 20cm.
Patrick Dixon Global Change Guru; Wall Street Journal
Distributed by Viva Books private limited
Includes bibliographical references(p. [320 ]-324) and index.
The future feels different --- Four words for every business --- Better leadership --- How to develop better leaders --- Creating better teams --- Building better brands --- Better marketing --- Better customer relations --- Better innovation --- Better people --- Better motivation --- Better balance: work-life or life -life?--- Motivation matching: joining business and personal goals --- Managing change for the better --- Better strategy --- Lessons from not-for-profit organizations --- Better ways to invest --- Business values - the ultimate test --- Better corporate governance --- An hour to change your world.
9781861977533
Business. Success in business. Business planning. Social responsibility of business Organizational effectiveness. Negocios. Éxito en los negocios. Planificación de los negocios. Responsabilidad social de los negocios. Responsabilidad social de las empresas Efectividad organizacional.