Playing to win : how strategy really works /
A.G. Lafley and Roger L. Martin.
- Boston, Mass.: Harvard Business Review Press, [2013]
- 260 p. : ill. ; 25 cm.
Includes bibliographical references (pages 239-243) and index.
Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
9781422187395 (hardcover : acid-free paper)
2012031189
Procter & Gamble Company.
Strategic planning. Success in business. Organizational change. Planificación estratégica. Planificación empresarial. Éxito en los negocios. Cambio organizacional.