Lafley, A. G.

Playing to win : how strategy really works / A.G. Lafley and Roger L. Martin. - Boston, Mass.: Harvard Business Review Press, [2013] - 260 p. : ill. ; 25 cm.

Includes bibliographical references (pages 239-243) and index.

Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.

9781422187395 (hardcover : acid-free paper)

2012031189


Procter & Gamble Company.


Strategic planning.
Success in business.
Organizational change.
Planificación estratégica.
Planificación empresarial.
Éxito en los negocios.
Cambio organizacional.

HD 30.28 / L164p 2013

658.4/012