TY  - BOOK
AU  - Lafley,A.G.
AU  - Martin,Roger L.
TI  - Playing to win: how strategy really works 
SN  - 9781422187395 (hardcover : acid-free paper)
AV  - HD 30.28 L164p 2013
U1  - 658.4/012 
PY  - 2013///]
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Procter & Gamble Company
KW  - Strategic planning
KW  - Success in business
KW  - Organizational change
KW  - Planificación estratégica
KW  - Planificación empresarial
KW  - Éxito en los negocios
KW  - Cambio organizacional
N1  - Includes bibliographical references (pages 239-243) and index; Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds
ER  -