TY  - BOOK
AU  - Ungson,Gerardo R.
AU  - Wong,Yim-Yu
TI  - Global strategic management
SN  - 9780765616883 (pbk. : alk. paper)
AV  - HD 30.28 U57g 2008
U1  - 658.4/012 
PY  - 2008///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Strategic planning
KW  - Globalization
KW  - Economic aspects
KW  - Planificación estratégica
KW  - Globalización
KW  - Aspectos económicos
KW  - Administración de empresas
KW  - 20150900
N1  - Includes bibliographical references and indexes; Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives
UR  - http://www.loc.gov/catdir/toc/ecip0618/2006024565.html
ER  -