Dietz, Karen. Business storytelling for dummies / by Karen Dietz, PhD and Lori L. Silverman. - Hoboken, New Jersey : John Wiley and Sons, [2014] - xii, 367 p. ; 24 cm. - For dummies . Includes index. ISBN: 9781118661215 (pbk. : alk. paper) 1118661214 (pbk. : alk. paper) LCCN: 2013949562 Subjects--Topical Terms: Communication in organizations.Storytelling.Comunicación organizacional.Comunicación en administración.Arte de contar. LC Class. No.: HD 30.3 / D566b 2014 Dewey Class. No.: 658.45