TY - BOOK AU - Syrett,Michel AU - Lammiman,Jean TI - Successful innovation: how to encourage and shape profitable ideas SN - 1861972857 AV - HD 53 S995s 2002 U1 - 658.314 PY - 2002/// CY - London PB - Economist in association with Profile Books KW - Creative ability in business KW - Habilidad creativa en los negocios N1 - At head of title: The Economist ER -