TY - BOOK AU - Thompson,Mark AU - Tracy,Brian AU - Hesselbein,Frances AU - Goldsmit,Marshall TI - Now, build a great business!: 7 ways to maximize your profits in any market SN - 9780814416976 AV - HD 57.7 T474n 2011 U1 - 658 PY - 2011/// CY - New York PB - American Management Association KW - Leadership KW - Strategic planning KW - Marketing KW - Consumer satisfaction KW - Liderazgo KW - Planificación estratégica KW - Satisfacción del consumidor KW - Mercadeo N1 - Includes index; Become a great leader -- Develop a great business plan -- Surround yourself with great people -- Offer a great product or service -- Design a great marketing plan -- Perfect a great sales process -- Create a great customer experience -- Appendix : now, build a great life! ER -