Calloway, Joe <br/><br/>
Becoming a category of one :  how extraordinary companies transcend commodity and defy comparison / 
Joe Calloway 
 - Hoboken :  John Wiley,  2003       
 - xiv, 223 p. 
<br/><br/><label>ISBN: </label>0471274046 
<br/><br/><label>LC Class. No.: </label>HD 62.15 C163b 2003