Ragas, Matthew W. <br/><br/>
The power of cult branding :  how 9 magnetic brands turned cstomers into loyal followers (and yours can, too) / 
Matthew W. Ragas, Bolivar J. Bueno 
 - 5 
 - Roseville, CA :  Prima Venture,  2002       
 - xliv, 178 p. 
<br/><br/><label>ISBN: </label>0761536949 
<br/><br/><label>LC Class. No.: </label>HD 69 R141p 2002