TY  - BOOK
AU  - Ragas, Matthew W.
AU  - Bueno, Bolivar J.
TI  - The power of cult branding: how 9 magnetic brands turned cstomers into loyal followers (and yours can, too) 
SN  - 0761536949
AV  - HD 69 R141p 2002 
PY  - 2002///
CY  - Roseville, CA
PB  - Prima Venture
ER  -