TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780131888593 (casebound)
AV  - HD 69 K29s 2008
U1  - 658.8/27 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Brand name products
KW  - Management
KW  - Marcas de fábrica
KW  - Administración
KW  - Mercadeo
UR  - http://www.loc.gov/catdir/toc/ecip079/2007003552.html
ER  -