Weiss, Alan, 1946-

Getting started in consulting / Alan Weiss. - New York, N.Y. : Wiley, 2000. - xiii, 272 pages ; 24 cm. - The getting started in series . - Getting started in .. .

Includes index.

Establishing goals and expectations
Physical space and environmental needs
Sorting out the legal, financial, and administrative
Fundamental marketing
Advanced marketing
Initiating the sales process and acquiring business
Closing the sale
Establishing fees
Moving to the next level
What do you do with success?
Appendices. Business plan to attract investment
Sample "to do" lists
Office equipment recommendations
Trade associations, professional groups, publicity sources
Sample biographical sketch for a new consultant
Sample position paper
Sources for listings and advertising
Sample magazine inquiry letter

Alan Weiss offers tailored, practical advice on all aspects of starting a consulting business, including the lead-up to the initial client contact. The reader learns how to establish realistic goals and achieve expected outcomes

0471384550 (pbk. : alk. paper) 9780471384557 (pbk. : alk. paper)


Business consultants--Handbooks, manuals, etc.
Consultants--Marketing--Handbooks, manuals, etc.
Asesores de empresas --Manuales
Asesorķa de empresas --Manuales
Consultores

HD 69 / W429g 2000

001/.068