Getting started in consulting /
Alan Weiss.
- New York, N.Y. : Wiley, 2000.
- xiii, 272 pages ; 24 cm.
- The getting started in series .
- Getting started in .. .
Includes index.
Establishing goals and expectations Physical space and environmental needs Sorting out the legal, financial, and administrative Fundamental marketing Advanced marketing Initiating the sales process and acquiring business Closing the sale Establishing fees Moving to the next level What do you do with success? Appendices. Business plan to attract investment Sample "to do" lists Office equipment recommendations Trade associations, professional groups, publicity sources Sample biographical sketch for a new consultant Sample position paper Sources for listings and advertising Sample magazine inquiry letter
Alan Weiss offers tailored, practical advice on all aspects of starting a consulting business, including the lead-up to the initial client contact. The reader learns how to establish realistic goals and achieve expected outcomes
Business consultants--Handbooks, manuals, etc. Consultants--Marketing--Handbooks, manuals, etc. Asesores de empresas --Manuales Asesorķa de empresas --Manuales Consultores