Schultz, Howard.

Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon. - New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011. - xv, 350 p. : ill. ; 23 cm.

9781605292885 (hardcover) 9781609611651 (hardcover)

2011003239


Schultz, Howard.


Starbucks Coffee Company.


Coffee industry--United States.
Coffee--Marketing.--United States
Organizational change--United States.
Leadership--United States.
Industria del café--Estados Unidos.
Café--Publicidad--Estados Unidos.
Cambio organizacional--Estados Unidos.
Liderazgo--Estados Unidos.

HD 9199 / S387o 2011

647.95/73