Onward : how Starbucks fought for its life without losing its soul /
Howard Schultz with Joanne Gordon.
- New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011.
- xv, 350 p. : ill. ; 23 cm.
Coffee industry--United States. Coffee--Marketing.--United States Organizational change--United States. Leadership--United States. Industria del café--Estados Unidos. Café--Publicidad--Estados Unidos. Cambio organizacional--Estados Unidos. Liderazgo--Estados Unidos.