TY  - BOOK
AU  - Schultz,Howard
AU  - Gordon,Joanne
TI  - Onward: how Starbucks fought for its life without losing its soul 
SN  - 9781605292885 (hardcover)
AV  - HD 9199 S387o 2011
U1  - 647.95/73 
PY  - 2011///
CY  - New York, NY
PB  - Rodale, Distributed to the Trade by Macmillan
KW  - Schultz, Howard.
KW  - Starbucks Coffee Company
KW  - Coffee industry
KW  - United States
KW  - Coffee
KW  - Marketing
KW  - Organizational change
KW  - Leadership
KW  - Industria del café
KW  - Estados Unidos
KW  - Café
KW  - Publicidad
KW  - Cambio organizacional
KW  - Liderazgo
ER  -