Brenner, Joël Glenn  <br/><br/>
The emperors of chocolate :  inside the secret world of Hershey and Mars / 
Joél Glenn Brenner. 
 - New York :  Random House,  1999. 
 - xiv, 366 pages :   illustrations ;   25 cm. 
<br/><br/>Includes bibliographical references (pages 325-343) and index. 
<br/><br/>Bar wars<br/>Candy from strangers<br/>The planet Mars<br/>Melts in your mouth<br/>To the Milky Way and beyond<br/>The candy man<br/>Sweet dreams<br/>From bean to bar<br/>Chocolate town, U.S.A<br/>Bittersweet<br/>M and M<br/>Sweet Home, Chicago<br/>Breaking the mold<br/>The caretakers<br/>Milton's boy<br/>The great American chocolate bar<br/>Hot cocoa<br/>Mars attacks<br/>A legacy lost<br/>Nice people don't eat chocolate<br/>A chocolate-covered world<br/>Raising the bar<br/>Corporate candy 
<br/><br/> Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world. 
<br/><br/><label>ISBN: </label>0679421904 (alk. paper) 9780679421900 (alk. paper) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Hershey, Milton Snavely,  1857-1945  <br/>Mars, Forrest Edward,  Sr.,   1904-1999  
<br/><br/><label>Subjects--Corporate Names: </label><br/>Hershey Foods Corporation--History.<br/>The Hershey Company --Historia<br/>Mars, Incorporated--History.<br/>Mars, Incorporated --Historia
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chocolate industry--History.--United States<br/>Industria del chocolate --Historia --Estados Unidos <br/>Candy industry--History.--United States<br/>Chocolate candy--Marketing--History.--United States<br/>Confitería --Industria y comercio <br/>Competition--Case studies.--United States<br/>Industria de caramelo--Historia.--Estados Unidos
<br/><br/><label>LC Class. No.: </label>HD 9200  / B838e 1999 
<br/><br/><label>Dewey Class. No.: </label>338.7