TY  - BOOK
AU  - Schrage, Michael
TI  - Serious play: How the world's best companies simulate to innovate 
SN  - 0875848141
AV  - HD45S377s2000 
PY  - 2000///
CY  - Boston
PB  - Harvard Business School Press
N2  - The new economics of innovation, 11. -- A spreadsheet way of knoweledge, 37. -- Our models, ourselves, 61. -- Productive waste, 95. -- Preparing for surprise, 115. -- Perils of pathological prototyping, 131. -- S(t)imulating interventions, 155. -- Measuring prototyping paybacks, 177. -- Going meta : Evolution as a business practice, 193
ER  -