TY  - BOOK
AU  - Alsop,Ronald
TI  - The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset 
SN  - 074323670X
AV  - HD59.2 AL462 2004
U1  - 659.2 22
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references and index; Part 1: Establishing a good reputation --  Maximize your most powerful asset --  Know thyself-measure your reputation --  Learn to play to many audiences --  Live your values and ethics --  Be a model citizen --  Convey a compelling corporate vision --  Create emotional appeal --  Part 2: Keeping that good reputation --  Recognize your shortcomings --  Stay vigilant to ever-present perils --  Make your employees your reputation champions --  Control the Internet before it controls you --  Speak with a single voice --  Beware the dangers of reputation rub-off --  Part 3: Repairing a damaged reputation --  Manage crises with finesse --  Fix it right the first time --  Never underestimate the public's cynicism --  Remember --  being defensive is offensive --  If all else fails, change your name
N2  - A veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image
UR  - http://www.loc.gov/catdir/bios/simon053/2003064354.html
UR  - http://www.loc.gov/catdir/description/simon052/2003064354.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/2003064354-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/2003064354-s.html
ER  -