TY - BOOK AU - Stradtman,Lori Randall TI - Online reputation management for dummies T2 - For dummies SN - 9781118338599 (pbk.) AV - HD 59.2 S895o 2012 U1 - 659.202854678 23 PY - 2012/// CY - Hoboken, NJ PB - Wiley KW - Corporate image KW - Computer network resources KW - Internet marketing KW - Internet in publicity KW - Social networks KW - Online identities KW - Publicidad por internet KW - Mercadeo por internet KW - Redes sociales KW - Imagen corporativa N1 - Includes index; Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens N2 - Managing your online reputation is more important than ever-- and here's how to do it! This guide helps you create a personalized preparedness system that not only helps you deal with online chatter, but also builds your online reputation ER -