Newlin, Kate. <br/><br/>
Passion brands :  why some brands are just gotta have, drive all night for, and tell your friends about / 
Kate Newlin. 
 - Amherst, NY :  Prometheus Books,,  2009. 
 - p. cm. 
<br/><br/> Includes index. 
<br/><br/>Foreword / Mark DiMassimo -- Pt. 1. Seven Accelerators of Passion Branding -- Ch. 1. The Brands We Love -- Ch. 2. Work the Worldview, Not the Age, Race, or Gender -- Ch. 3. Differentiate on Design -- Ch. 4. Hire Passionistas -- Ch. 5. Know They Know You Need Them -- Ch. 6. Democratize the Brand -- Ch. 7. Mine the Mythos -- Ch. 8. Brand the Buzz -- Ch. 9. My Prescription for Building Brand Passion -- Pt. 2. Why Now? -- Ch. 10. The Aging of Us -- Ch. 11. The New Isolationism -- Ch. 12. The Automaton-ization of Reality -- Ch. 13. The "Other People Who Bought This Book Also Liked ..." Identity -- Ch. 14. The Ubiquitous Marketing Gene. 
<br/><br/><label>ISBN: </label>9781591026877 (hardcover : alk. paper) 1591026873 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2008049550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Consumers--Attitudes.<br/>Customer loyalty.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / N549p 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/27