TY  - BOOK
AU  - Newlin,Kate
TI  - Passion brands: why some brands are just gotta have, drive all night for, and tell your friends about 
SN  - 9781591026877 (hardcover : alk. paper)
AV  - HD69.B7 N549p 2009
U1  - 658.8/27 22
PY  - 2009///
CY  - Amherst, NY
PB  - Prometheus Books,
KW  - Brand name products
KW  - Consumers
KW  - Attitudes
KW  - Customer loyalty
KW  - Branding (Marketing)
N1  - Includes index; Foreword / Mark DiMassimo -- Pt. 1. Seven Accelerators of Passion Branding -- Ch. 1. The Brands We Love -- Ch. 2. Work the Worldview, Not the Age, Race, or Gender -- Ch. 3. Differentiate on Design -- Ch. 4. Hire Passionistas -- Ch. 5. Know They Know You Need Them -- Ch. 6. Democratize the Brand -- Ch. 7. Mine the Mythos -- Ch. 8. Brand the Buzz -- Ch. 9. My Prescription for Building Brand Passion -- Pt. 2. Why Now? -- Ch. 10. The Aging of Us -- Ch. 11. The New Isolationism -- Ch. 12. The Automaton-ization of Reality -- Ch. 13. The "Other People Who Bought This Book Also Liked ..." Identity -- Ch. 14. The Ubiquitous Marketing Gene
ER  -