Kotabe, Masaaki <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen 
 - 3 
 - Hoboken, NJ :  John Wiley & Sons \ Estados Unidos : John Wiley & Sons, Inc.,  2004       
 - 694 p. 
<br/><br/><label>ISBN: </label>0471230626 
<br/><br/><label>LC Class. No.: </label>HF 1416 K87g 2004