Advances in consumer research / 
editors Barbara E. Kahn, Mary Frances Luce 
 - Valdosta, GA :  Association for Consumer Research,  2004       
 - liii, 769 p. 
<br/><br/> Vol. 31 
<br/><br/><label>ISBN: </label>0915552531 
<br/><br/><label>LC Class. No.: </label>HF 5415 A244 2004