TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki \ Mercer David
TI  - Marketing management: text and cases 
SN  - 1557866945
AV  - HF 5415 C999m 1997 
PY  - 1997///
CY  - Massachusetts
PB  - Blackwell Business
ER  -