Hisrich, Rober D. <br/><br/>
Marketing / 
Robert D. Hisrich 
 - 2 
 - New York :  Barrons,  2000       
 - 297 p. 
<br/><br/><label>ISBN: </label>0764114042 
<br/><br/><label>LC Class. No.: </label>HF 5415 H673m 2000