Hunt, Shelby D. <br/><br/>
Controversy in marketing theory :  for reason, realism, truth, and objetivity / 
Shelby D. Hunt 
 - Armonk :  M.E. Sharpe,  2003       
 - xiv, 344 p. 
<br/><br/><label>ISBN: </label>0765609320 
<br/><br/><label>LC Class. No.: </label>HF 5415 H943c 2003