TY  - BOOK
AU  - Hunt, Shelby D.
TI  - Controversy in marketing theory: for reason, realism, truth, and objetivity 
SN  - 0765609320
AV  - HF 5415 H943c 2003 
PY  - 2003///
CY  - Armonk
PB  - M.E. Sharpe
ER  -