Trout, Jack <br/><br/>
Trout on strategy :  capturing mindshare, conquering markets / 
Jack Trout 
 - New York :  McGraw-Hill,  2004       
 - xiv, 159 p. 
<br/><br/><label>ISBN: </label>0071437940 
<br/><br/><label>LC Class. No.: </label>HF 5415 T861t 2004