TY  - BOOK
AU  - Zyman, Sergio
TI  - The end of marketing as we know it
SN  - 0887309860
AV  - HF 5415 Z99e 1999 
PY  - 1999///
CY  - New York
PB  - Harper Business
N2  - Marketing is no mystery, 3. -- Smashing the black box, 3. -- Why have marketing?, to make money, 11. -- Without strategies you aren't going anywhere, 29. -- Marketing is science, 43. -- How to sell the most stuff and make the most money, 67. -- Positioning is a two - way street, 67. -- What do Bill Clinton, princess di, and romadan have to do with selling stuff?, 95. -- What jerry seinfeld can teach you about marketing, 117. -- Fish where the fish are, 135. -- Don't stop thinking about tomorrrow, 157. -- With whose army?, 177. -- Don't count people - count results, 177. -- I like ad agencies - and some of them even like me, 205. --  Traditional markting is not dying it's dead, 229
ER  -