Andreasen, Alan R.  1934- <br/><br/>
Strategic marketing for nonprofit organizations / 
Alan R. Andreasen ; Philip Kotler. 
 - 7a ed. 
 - Upper Saddle River, N.J. :  Pearson Education,  c2008. 
 - xxii, 504 p. :  ill. ;  24 cm. 
<br/><br/> Ed. rev. de: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982. 
<br/><br/><label>ISBN: </label>9780131753723 013175372X 
<br/><br/><label>LCCN: </label>2007032487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.<br/>Nonprofit organizations--Marketing--Case studies.--United States<br/>Marketing.<br/>Associations sans but lucratif--Marketing.<br/>Associations sans but lucratif--Marketing--Cas, Etudes de.--Etats-Unis
<br/><br/><label>LC Class. No.: </label>HF 5415  / A557s 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8