TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9780131753723
AV  - HF 5415 A557s 2007
U1  - 658.8 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Nonprofit organizations
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - Associations sans but lucratif
KW  - Etats-Unis
KW  - Cas, Etudes de
N1  - Ed. rev. de: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982
ER  -