Burton, Dawn,  1961- <br/><br/>
Cross-cultural marketing :  theory, practice and relevance / 
by Dawn Burton. 
 - London :  Routledge,  2009. 
 - 319 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0415448921 (hbk) 9780415448925 041544893X (pbk) 9780415448932 
<br/><br/><label>Nat. Bib. No.: </label>GBA799376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Multiculturalism.<br/>Minority consumers.<br/>Marketing--Social aspects.<br/>Consumer behavior--Cross-cultural studies.<br/>Communication in marketing.<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>HF 5415  / B974c 2009 
<br/><br/><label>Dewey Class. No.: </label>658.802