TY  - BOOK
AU  - Burton,Dawn
TI  - Cross-cultural marketing: theory, practice and relevance 
SN  - 0415448921 (hbk)
AV  - HF 5415 B974c 2009
U1  - 658.802 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Multiculturalism
KW  - Minority consumers
KW  - Social aspects
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - Communication in marketing
KW  - Intercultural communication
ER  -