TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 0132435101 (case)
AV  - HF 5415 K87m 1997
U1  - 658.8 
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Mercadeo
KW  - Administración de mercadeo
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -