TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Marketing warfare
SN  - 0070527301
AV  - HF 5415 R559m 1986
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Competition
KW  - Mercadeo
ER  -