Nunes, Paul <br/><br/>
Mass affluence :  seven new rules of marketing to today's consumer / 
Paul Nunes, Brian Johnson 
 - Boston :  Harvard Business School Press,  2004       
 - xvii, 269 p. 
<br/><br/><label>ISBN: </label>1531391962 
<br/><br/><label>LC Class. No.: </label>HF 5415.1 N972m 2004