Beyond 2000 :  the future of direct marketing / 
[edited by] Jerry I. Reitman ; foreword by James G. Oates. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1994 
 - xxv, 268 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159. 
<br/><br/><label>ISBN: </label>0844234508 9780844234502 
<br/><br/><label>LCCN: </label>93042158  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Direct marketing--Forecasting.<br/>Mercadeo.<br/>Administración de ventas.<br/>CRV<br/>Colección René Villarreal
<br/><br/><label>LC Class. No.: </label>HF 5415.126  / B573 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/4