Creating images and the psychology of marketing communication / 
edited by Lynn R. Kahle & Chung-Hyun Kim. 
 - Mahwah, NJ :  Lawrence Erlbaum Associates, Publishers,  2006. 
 - xxxv, 405 p. :  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0805852166 (alk. paper) 
<br/><br/><label>LCCN: </label>2005047282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Consumers' preferences--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.<br/>Imagery (Psychology)<br/>Brand choice.<br/>Attachment behavior.
<br/><br/><label>Subjects--Index Terms: </label>Image (Psychology) 
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / C912 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/343