TY  - BOOK
AU  - Kahle,Lynn R.
AU  - Kim,Chung-hyun
TI  - Creating images and the psychology of marketing communication
SN  - 0805852166 (alk. paper)
AV  - HF 5415.1265 C912 2006
U1  - 658.8/343 22
PY  - 2006///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum Associates, Publishers
KW  - Communication in marketing
KW  - Consumers' preferences
KW  - Cross-cultural studies
KW  - Consumer behavior
KW  - Imagery (Psychology)
KW  - Brand choice
KW  - Attachment behavior
KW  - Image (Psychology)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0605/2005047282.html
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2005047282-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0662/2005047282-d.html
ER  -