Hemann, Chuck. <br/><br/>
Digital marketing analytics :  making sense of consumer data in a digital world / 
Chuck Hemann, Ken Burbary ; [foreword by Scott Monty]. 
 - Indianapolis, Ind. :  Que,  c2013. 
 - xvii, 364 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence. 
<br/><br/><label>ISBN: </label>9780789750303 (pbk.) 0789750309 (pbk.) 
<br/><br/><label>LCCN: </label>2013935187 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016275182  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Digital media.<br/>Mercadeo por Internet.<br/>Medios digitales.<br/>Medios sociales.<br/>Social media.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / H487d 2013 
<br/><br/><label>Dewey Class. No.: </label>658.87