The social media bible : tactics, tools, and strategies for business success /
Lon Safko, David K. Brake.
- Hoboken, N.J. : John Wiley & Sons, 2009.
- xviii, 821 p. : ill. ; 24 cm.
Includes index.
What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.
9780470411551 (pbk.) 0470411554 (pbk.)
Internet marketing. Social media--Economic aspects. Online social networks--Economic aspects. Electronic commerce. Marketing en Internet Mercadeo por internet Redes sociales en línea--Aspectos economicos Comercio electrónico Negocios por internet