TY  - BOOK
AU  - Sherman,Aliza
AU  - Smith,Danielle Elliott
TI  - Social media engagement for dummies
T2  - For dummies
SN  - 9781118530191 (pbk.)
AV  - HF 5415.1265 S553s 2013
U1  - 006.7/54 
PY  - 2013///]
CY  - Hoboken, N.J.
PB  - John Wiley & Sons Inc
KW  - Internet marketing
KW  - Social media
KW  - Handbooks, manuals, etc
KW  - Online social networks
KW  - Relationship marketing
KW  - Mercadeo por internet
KW  - Mercadeo en las redes sociales
KW  - fast
N1  - Includes index; Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens
N2  - Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you
ER  -