Aaker, David A <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 6th edition 
 - New York :  John Wiley,   c2001. 
 - xiv, 352 pages ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471415723 (pbk. : alk. paper) 9780471415725 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2001026190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Administración de mercadeo<br/>Mercadeo<br/>Planificación estratégica 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / A113s 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8