Contemporary strategic marketing / 
Ross Brennan ... [et al.]. 
 - 2nd ed. 
 - Houndmills, Basingstoke, Hampshire ;  New York :  Palgrave Macmillan,  2008. 
 - xxiv, 462 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> What is strategic marketing? --  Understanding consumer behaviour --  Understanding buying behaviour --  Understanding the competitive Environment --  Understanding the Macro-Environment --  Strategic marketing analysis --  Relationship marketing strategies --  e-Marketing strategies --  Marketing strategy for services --  International marketing strategy --  Analysing strategic marketing case studies --PART TWO: CASE STUDIES --  British Telecommunications Plc (2001): strategic challenges --  BT Plc: Brave New World --  Competition in the UK Ice Cream Market --  London Olympics 2012: The Race for Sponsorship --  Abbey: Mortgage Marketing in the UK --  GlaxoSmithKline in South Africa --  UPS: 100 Years of turning Brown into Gold --  News Corporation in the British Newspaper Market --  A Tale of two wine brands --  BriCol Engineering Ltd --  Crisis in the European Airline Industry --  Golden Arch Hotels --  Marketing Australia to the World --  Trouble with the CPC100 --  Coca-Cola: Challenges to Global Growth 
<br/><br/><label>ISBN: </label>0230507204 (alk. paper) 9780230507203 (alk. paper) 
<br/><br/><label>LCCN: </label>2007050105 
<br/><br/><label>Nat. Bib. No.: </label>GBA765990  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013823480  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Mercadeo.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / C761 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/101