TY  - BOOK
AU  - Brennan,Ross
AU  - Brennan,Ross
TI  - Contemporary strategic marketing
SN  - 0230507204 (alk. paper)
AV  - HF 5415.13 C761 2008
U1  - 658.8/101 
PY  - 2008///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - Mercadeo
N1  - Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003; Includes bibliographical references and indexes; What is strategic marketing? --; Understanding consumer behaviour --; Understanding buying behaviour --; Understanding the competitive Environment --; Understanding the Macro-Environment --; Strategic marketing analysis --; Relationship marketing strategies --; e-Marketing strategies --; Marketing strategy for services --; International marketing strategy --; Analysing strategic marketing case studies --PART TWO: CASE STUDIES --; British Telecommunications Plc (2001): strategic challenges --; BT Plc: Brave New World --; Competition in the UK Ice Cream Market --; London Olympics 2012: The Race for Sponsorship --; Abbey: Mortgage Marketing in the UK --; GlaxoSmithKline in South Africa --; UPS: 100 Years of turning Brown into Gold --; News Corporation in the British Newspaper Market --; A Tale of two wine brands --; BriCol Engineering Ltd --; Crisis in the European Airline Industry --; Golden Arch Hotels --; Marketing Australia to the World --; Trouble with the CPC100 --; Coca-Cola: Challenges to Global Growth
UR  - http://www.loc.gov/catdir/enhancements/fy0807/2007050105-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0807/2007050105-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0807/2007050105-t.html
ER  -