TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing: how to create, win, and dominate markets 
SN  - 0684850338
AV  - HF 5415.13 K87k 1999
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - CRV
KW  - Colección René Villarreal
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 229-233) and indexes; Strategig marketing, p.3 -- Tactical marketing, p.73 -- Administrative marketing, p.165 -- Transformational marketing, p.205
UR  - http://www.loc.gov/catdir/bios/simon051/98043626.html
UR  - http://www.loc.gov/catdir/description/simon031/98043626.html
UR  - http://lcweb.loc.gov/catdir/toc/98-43626.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/98043626-s.html
ER  -