Schewe, Charles D.,  1942- <br/><br/>
The portable MBA in marketing / 
Charles D. Schewe, Alexander Watson Hiam 
 - 2a ed. 
 - New York :  John Wiley & Sons,  1998 
 - xiii, 497 p. ;  26 cm. 
 - The portable MBA series .
<br/><br/><label>ISBN: </label>0471193674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / S328p 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8