TY  - BOOK
AU  - Schewe,Charles D.
AU  - Hiam,Alexander
TI  - The portable MBA in marketing
SN  - 0471193674
AV  - HF 5415.13 S328p 1998
U1  - 658.8 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
ER  -