TY  - BOOK
AU  - Pine,Joseph B.
AU  - Gilmore,James H.,|d 1959-
TI  - The experience economy: work is theatre & every business a stage 
SN  - 0875848192
AV  - HF 5415.15 P649e 1999
U1  - 658.5/6 
PY  - 1999///
CY  - Boston
PB  - Harvard Business School Press
KW  - Product management
KW  - Diversification in industry
KW  - Customer services
KW  - Administración de la producción
KW  - Servicio al Cliente
KW  - Industria
KW  - Dirección y administración
KW  - Administración de empresas
N2  - Welcome to the experience economy, 1. -- Setting the stage, 27. -- The show must go on, 45. --   Get your act together, 69. -- Experiencing less sacrifice, 81. -- A refreshing expe`rience, 95. --  Work is theatre, 101. -- Performing to form, 119. -- Now act your part, 139. -- The customer is the products, 163. -- Finding your role in the world, 185. -- Exit, stage right, 205
UR  - http://lcweb.loc.gov/catdir/toc/98-33202.html
ER  -